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Hitwise has released another staggering data point in favor of Facebook's domination today. According to Hitwise is data, 1 in 4 page views in the US took place on Facebook.com as of final week.
In March, Hitwise reported that Facebook overcame Google to become the largest website in the U.S. with 7.07% of all U.S. visits. Google was moment at 7.03% at the time. As of September, comScore reported that Facebook was behind Google, Yahoo and Microsoft.
Hitwise also says that visits to Facebook have increased by 60% from the same week final year and represented 1 in 10 US Internet visits final week. And the market share of page views for Facebook was 24.27% final week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.93%.
Of course, it is crucial to note that this does not include visits from external the U.S. and excludes mobile traffic.
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